Crocs Shoes with custom drone built for Crocs Japan GK
Right now, it’s all about marketing and publicity as popular home based brand- Crocs Inc looks to create a worldwide awareness of the brand while they launch their 1st global campaign. The brand would be hoping to create a massive awareness in major areas and markets such as the U.S (Las Vegas, Times Square), China(Shanghai) , U.K (Piccadilly Circus), Japan and South Korea.
This is their 1st international awareness. The Global ad campaign was launched yesterday and tagged #FindYourFun and features Crocs’ iconic clog.
This brilliant idea of the theme #FindYourFun was by advertising agency McKinney, executive director for McKinney Peter Nicholson who also stated that “It’s a crusade to encourage people to find the fun in everything they do.”
There is no doubt that the main aim of the campaign is not only to celebrate the brands iconic clog but also show consumers the fun nature of the brand and also to diversity of the brand with other colourful and comfortable styles.
The Brand in general would be hoping for a successful campaign as it is to spread throughout 2015. Speaking with the VP of global marketing of Crocs Terence Reilly she emphasised on how the Crocs have always been about fun and that Consumers were going to be seeing a lot of them in times to come.[Footwear News]
Lest you think Crocs, the iconic shoe of the mid-2000s, had gone the way of the Juicy Couture tracksuit, know this: the plastic sandals are still selling like hotcakes, with more than 30 million pairs flying off store shelves last year.
Most of those sales were in foreign markets like Europe and Japan where the shoes remain more popular, Bloomberg reports. [FORTUNE]
Crocs Seeks to create worldwide awareness
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